Codes and Conventions of radio adverts

Codes and conventions for a radio advert

- Average length approx 30 seconds

- What channel

- Qualities of the product

- Narration on a form of a voiceover. To show what its about (outline only)

- Posed questions that will be answered in the show

- Music is included at the back / different sound effects

- Voiceover inter cut throughout

- Advertisement should intrigue audience

- Make them want to find out more so state some special original qualities of the product

- Scheduling info at the end always goes title. day. time, channel

- Slogan of the product

- Sometimes humour in scripts

- Usually the tone of voice goes louder towards the middle of the advert then fades out towards the end

- Majority of the times it is women who do the voice over

- Poses questions to the audience - 'Are you searching for a make-up product which suits your exact needs and requirements?'

Battle: Los Angeles - Questions and answers

1 Compare and contrast the two texts with reference to the representation of conflict? (8 marks)

The trailer transmits an eerie feeling of the view of the world which is portrayed in the movie. In reality the trailer is an exaggerated reflection of the current issues and affairs in the world today as already there are many occurrences around the globe in different countries which are resulting in dangerous conditions for the people to live in for example natural or manmade disasters. The trailer clearly illustrates high levels of destruction, chaos and disintegration of cities, countries and maybe even the whole world; almost like the world is coming to an end. The damage which is caused by the aircrafts which are supposedly controlled by unknown species, most likely aliens create a sense of strong conflict against the humans. This implies the conflict between different countries today, for example the war in Afghanistan and once was in Iraq. Consumers with weapons hold a lot of power, as shown in the trailer, the unknown species seemingly outrun the humans because they are just not strong enough to fight back on the same level. This again reflects how various countries for example America use power in order to benefit their people and the government. The trailer also dates back to 1965 conveying that conflict has been around for ages, it is just now, or later, it has continues to develop over time. It has also utilised the displaying of news channels for example CNN where viewers gain and take in the most amount of information and news of the world. The trailer has used that method in their advantage for pinpointing and emphasising the amount of destruction that is taking place not just in the trailer but externally, in the real world.

The website

2 Explore the view that the entertainment media feeds upon moral panic in the west as a result of terrorism post 9/11.

You may refer to other media products to support your answer. (12 marks)


3. What are the advantages and disadvantages for the military as an institution using the internet as a marketing tool?

You should refer to other media products to support your answer. (12 marks)

Battle: Los Angeles

1. How do the two media products represent men and women?

2. Analyse and compare how effective the marketing strategy is of both of these media products (Advantages and disadvantages)

3. Why is the internet effective in reaching to a wider audience?

Social Networking

15 Major trends...

1. SNS goes mobile. SNS ( Social Networking Sites) is shifting from the traditional desktop market to the mobile market.

2. Not only is SNS a venue for individual exchanges, it is a marketing platform for companies.

3. SNS will become an ideal advertising medium for companies to target their potential clients.

4. SNS is a threat to the traditional e-mail services.

5. SNS allows advertisers to communicate with their potential customers.

6. The SNS market will be further segmented and new websites will be created to target sub-groups and niche demographics.

7. Companies must discover the "leaders," a handful of influential members on SNS websites who can influence others' purchase decisions.

8. "Crowd-sourcing" means mobilizing the masses. It refers to recruiting an unspecific number of people at low wages or for free to develop products and services.

9. SNS creates more SNS entrepreneurs, and provides more business opportunities.

10. Social networks are connecting to each other, and more sites will begin to integrate their services with one another.

11. SNS may take a cue from computer manufacturer Apple, which introduced a feature in its iTunes software that recommends songs based on music library history. SNS websites may provide similar services for online retailers.

12. Twitter will be sold to Google.

13. Online, money can buy you friendship. Australia's SNS and marketing firm, uSocial, launched a commercial service targeting Twitter users early this month. Twitter users can increase 1,000 followers by spending 87 USD.

14. Don't forget the spectators. There are many spectators who will stay away from social networks or simply watch from the sidelines. Businesses must know and cater for these users even if they are not actively part of any social networks. Yet sometimes they may participate in SNS websites via Google searches.

15. Defend corporate reputation. As companies' presence online grows, they need to protect their online images.

How does the audience use social networking technology?

The audience uses social networking technology for various purposes. Some use it to find 'love'. 18 million people in the United Kingdom use social networking websites to find their partner. This conveys that people have started having a lot of trust in these social networking websites because choosing a partner is something which requires a lot of time and effort. Another reason as to why people social networking sites is for entertainment. It is important to understand WHY people use these websites, as there is a broad demographic on these sites. Some people use them for business purposes, to network and find new deals. Then there are others who use social networking sites for purely personal reasons and are totally oblivious to the fact that there is a business presence in the social networking environment at all.

http://www.blogussion.com/social-media/uses-social-networking/

1) There are five main reasons as to why people might use social networking sites. These five reasons include, purely personal reasons for example interacting with family and friends. Some may use it to be updated with photos of their friends, to update their own photo album and status and to comment on other statuses or leave comments on their wall. sSome also use it to connect with people they have newly met, potential girlfriend or boyfriend or just people that share the same interests, hobbies and likes and dislikes as them. One of the great advantages of using social networking sites such as Facebook is to keep in touch with significant others who live in different countries for free. it lets you leave remarks on photos or statuses and also allows you to have small conversations with people which avoids phone calls if their not needed.

2) Business - connecting with customers

Because of the rise of Internet marketing social media is developing into an internet marketing tool as well. This is one of the ways that businesses can connect directly with their consumers and target audience. Companies are beginning to feel that the best way to manage their business is getting to know the needs and requirements and comments about their company through social networking sites. Twitter is good for finding out the reviews of companies from their consumers. When organisations are linked with a social networking site, consumers find it easier to convey their views and opinions because they are more comfortable.

3) Business - Networking

Businesses can also network and expand their business. Social networking sites does for businesses what it does for students, teenagers and people, it connects people. It could find a business a new business deal or even a new job!

4) Marketing

Businesses can market their company on these social networking sites. All the members of the SNS for instance Twitter, Facebook recognise different business because of their marketing. Sometimes it's difficult to figure out if Twitter or Facebook or any other social networking site is right for such marketing. How effectively are these companies reaching out to their audience?

5) Entertainment

Some people purely go on for entertainment purposes. Myspace is a prime example of this, there are many upcoming or established artists who promote their music or talent through Myspace. For example there are an ample amount of games on Facebook, one game in particular called Farmville has managed to acquire 72.9 million users per month!

How do institutions exploit social networks?

AQA Checklist

http://store.aqa.org.uk/qual/gce/pdf/AQA-2570-W-TRB-U04CHECK.PDF

MEST4 Checklist

Research Essay:
- Does it allow candidates to explore the 5 Key Concepts? (Represenation, audience, narrative, media language/ideology-technical codes, Institution)

- Does it negotiate an issue and/or debate? Is it contemporary? Is there a list of text(s)? (Bibliography)
- Does it go beyond MEST3 topic areas? (Reps and new media) Is it synoptic?

- Does it answer the question ‘why’ rather than ‘how’?

- Does it encourage independent research and critical autonomy? Is it truly individual?

- Does it avoid the cliché – (women in the media etc) Would it end up just being a list of facts?

-Critical debates, theories etc

Practical Production:
- What are the links between the essay and the practical?

- Will the practical exemplify issues raised in the essay?

- Does it go beyond the MEST2 artefacts? Is it independent of the MEST2 artefact?
- Have we even been given info about the practical?

- Is it substantial enough for an A2 exercise?

- Does it seem to be more than just an ‘add-on’?

CI title - An investigation into how and why humour is used in three contrasting viral advertisements which are, Mac vs Pc, Old spice *your man can smell like me" and Volkswagon "small but tough"

What needs to be done -

SHEP needs to be added in more detail

Critical debates and theories...

The key concepts have been relatively done however more detail is required.

Exam Questions - Estelle

1.How do the two media products represent women in the music industry? (8 mark)

Women are generally shown to be attractive, sexy and feminine in the music industry unless there are certain exceptions where their character requires them to act in a non feminine manner. But the common view of females involved in this sort of a career tends to lean towards them being desirable because of their high sex appeal. The appearance matters. The appearance of Estelle, her clothes, accessories, make-up and hair styling at the Mobos conveyed exactly that. The new media, her website design reflected femininity too with a big close up of her hair and one eye image almost anticipating to capture the full attention span of the website browsers. Also at the Mobos, Estelle stated “...it took me a while to get here...” in her award winning speech. This expresses the hardship that women have to go through to be successful in the music industry because it may not be too obvious but it is run by male singers. ‘Glass ceiling’ – Marxist theory

2.How and why do programme such as the MOBO awards appeal to niche audiences? You may also refer to the other media product to support your answer. (12 mark)

Niche audience means a selective minority audience. The Mobo awards reaches and appeals to a lot more audiences than the niche audience. But it also works well in appealing to the niche audiences as well. This is because the awards were broadcasted on BBC3 which is a terrestrial channel but it is not the main channel. This means the audience demographic of channel BBC3 is evidently more interested in entertaining programmes, this goes on to justify the age group of this particular channel which is 16-34, ideal for the Mobo awards . BBC3 is a terrestrial channel as noted earlier, meaning it’s free, this attracts a lot more audiences than a subscribed channel would.

3.What are the advantages and disadvantages for performers of using the internet as marketing tool? You should also refer to other media products to support you answer. (12 marks)

New Media/web 0.2
Advantages are, that the information reaches mass population, things can be passed around from one person to another because of the occurrence of social networking websites , the internet is also affordable to use, furthermore the artist can express themselves in any manner they want and can also gain feedback from the audience.
The disadvantages are that the originality and creativity of artists may be stolen which will affect the popularity of the real artist and the financial department of the production. Also certain personal information may be leaked on to the internet which may result in violating the artist’s image and character created in front of the consumers.

Representation of Disability in the Media

Media is a term defined by Wikipedia as “a means of carrying or communicating information”. Media serves many purposes and has several jobs. It generalises, creates stereotypes and at times disguises and twists current affairs. Over time media has developed into something which everyone consumes and are involved with. It has expanded significantly, including different platforms to inform, educate and entertain the viewers. Some of these platforms include radio, television and the occurrence of new media, the Internet. In relation to the representations of disability within the media, it is fair to state that many stereotypes have formed throughout time.
There have been certain stereotypes made about disabled people by the media. In some cases the media has continuously added to the discrimination of disabled people through ridiculing and resorting to narratives which convey the disability in a humorous way. Examples include programmes like Little Britain. Little Britain was broadcasted on BBC 1 which is a terrestrial channel. Little Britain disabled characters conform to the ‘laughable’ stereotype quite evidently. There were situations set up in every single series to ridicule the disabled characters in one way or the other. These events in the programme reinforced this image of disabled people as something to ‘joke about’ or laugh at. Made them look dumb and daft, a stereotype most people carry about disabled people. This sort of a programme has immediately let to the society disrespecting disabled people and not recognising the seriousness of it.
My left foot is a movie which was made in the late 1980s by a director by an Irish Director. It is based on a true story of a guy with cerebral palsy named Christie Brown. Only his left foot is shown in working order hence that name of the movie was chosen. In this movie, there have been certain stereotypes that the character of Christie Brown has conformed to. For example, there is a scene in the movie where Christie Brown comes up with a clever plan to get coal for everyone’s house because the neighbourhood is relatively poor. All the guys followed his plan and ended up obtaining coal. This conveys his super cripple/intelligent side. Christie Brown’s mind thinks and acts faster than a lot of other people clearly demonstrating his different mentality. Christie Brown is also shown as a burden which is a negative stereotype. For instance there is a scene in the movie where the women in the neighbourhood feel as if he is a burden on his parents. They think that an incident went wrong because of him when in actual fact he was helping the incident. Their women’s prominent negative views in the movie signify the views and feelings towards disability in that period of time which still continues today.
It’s evident from the movie My Left Foot that there has been some work in the media towards showing disability in a positive manner, however more work is required for the disabled community and the media to work together and learn from each other. In particular mainstream media learning from disabled media and arts sub culture.

Sutherland in 1993 stated:

"That the very fact that previous representations of disability have been narrow, confused and unimaginative leaves the way open for disabled writers and film makers. What we can produce can blow the past away."