Linked Production - Rouge

- A make up advertisement that includes humour. Advertising a make up brand with various different models. In particular, we're going to include a woman behind a veil, 'niqaab', and convey the fact that the make up brand not only makes you 'look' good, it also makes you 'feel' good! To be continued...

To make the advertisement funny, it would need some of these features:

Wit

Pun

Bon mot - clever remark

Satire

Joke

Comic

Irony

Nonsense

Tease

Practical joke - fun

The particular features used should have one or two of these effects:

Incongruity resolution theory:

This incongrous feeling is created through the use of unpredictable events occuring such as a sudden fall. However in order for this to be humorous, the situational context must be safe and non threatening. This incrongruity often appears in a combination of pun or a metaphore. This type of humour is also known as the 'ah-ha humour' as the enjoyment emerges in with intellectual pleasure having solved a small change

Superiority/Disparagment theory:

This theory aims at more effective elements of humour. Humour is often 'evil' focusing on humiliating elements to ridicule people, organisations or groups of people. If humour deals with disliked people, it tends to be more funny than humour that ridicules 'friendly' people. Disparagment is also called 'ha-ha humour' meaning that someone is just laughing at something with the laughter having a main affective background.

Release theories:

Realease theories convey that humour releases a lot of negative energy such as tension, stress and pressure.

Excitation transfer theory:

This theory illustrates that high levels of excitment experienced in one programme may be transferred to another programme. In order to take effect both the programme and advertisments ought to be mood congruent. Highly amusing advertisements with a solemn serious programme completely lose their intended affect.