MAC vs PC

The advert is based on Mac computers challenging Pc’s. As soon as the advertisement starts, the audience is captures by the bright white plain background and the diagetic sounds coming from the two men standing facing right at the camera. One man is dressed in a grey and white suit and has quite a snobbish appearance. The man looks reserved, boring and old. He represents PC. He is holding hands with a guy who is dressed in casual ‘cool’ clothing. He is dressed in blue polo top and black jeans with converse type shoes. He looks ‘chilled back’ relaxed and fun. This guy represents MAC. There are long shots of these two men and soon Japanese woman appears on the screen wearing a light blue dress and links hands with MAC. At this point there is a long shot of all three representatives. She represents a new Japanese digital camera and looks quite chic. MAC starts conversing with her in Japanese, PC gets confused and says, ‘wait, wait, wait you speak her language?’ MAC says, ‘Oh yeah, absolutely, everything kinda just works with a MAC!’ This connotes straight away that MAC has made this advert to mock PC.

The irony in holding hands is that the advert is trying to make it seem like they’re ‘friendly competition’ against each other but in actual fact MAC is attempting to win the audiences hearts and for them to start disliking the PC. This advertisement targets everyone who uses computers. The lighting is very bright, denotes everything in great detail. The advertisement is simple yet effective. Does not include much content but it is the shortness of it that does exactly what MAC are intending to do. For audiences to think, MAC is better than the PC. Further on in the trailer there is an over the shoulder shot. PC is conversing with the MAC and we can the representatives back. At this point, the Japanese woman looks very delighted with the MAC. This implies that anyone and everyone can be happy with MAC computer. It also connotes that MAC computers are made to adjust to anyone’s wants and needs. There is a promise created that it’ll work however you want it to work. In the end there is more distance between the MAC and the PC than in between the MAC and the digital camera. This suggests that MAC suits the wider societies needs much more than a PC does.

At this moment in time, there is huge competition between MAC and PC. They are going head to head in the market. Where the PC is simple and clear to use, MAC has a lot more interesting things to offer, evidently. MAC is also more desired amongst the younger generation because of layout, the programmes installed and simply the appearance of MAC computers. Before MAC became popular, PC was in every household and was the most wanted and relied computer as it is the only best one that existed. PC has been around for many years, this means that people are starting to get ‘bored’ using the same thing over and over again. Since MAC has been introduced in the market, it has instantly won many fans. It offers something new and exciting and that is why, overtime the popularity is growing.