The directors of both of the media texts have chosen the same advertising technique to promote their media products. Both media texts are films and they are advertised through the use of trailers. Creating a trailer for a movie is a convention and it is done by near enough every film maker, it generally aims to reach the mass audience to increase popularity of the product and gain more profit. The trailer of the movie, 'The Social Network' conveys the public relation with the media to be of one which is concerned about mainly social networking, creating a friends circle and being involved with your social life through the internet - Facebook.
2. Is social networking having a profound effect on the ways in which society relates to itself and the media. (12 marks)
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