Monday, 13 December 2010
Bamboozled Analysis
Friday, 3 December 2010
CI - 1,141
An investigation in the use of humour in adverts and what affect it creates
What is humour? The answer to this particular question is not a straightforward and simple one. Rather it is a combination of several explanations put together to reflect different attitudes towards humour from the diverse people the society consists of today. Humour is a very interesting and amusing way of gaining people’s attention. It is used in movies, trailers and advertisements. Humour in advertisements in particular is very popular. This is due to the fact that there is a very short time frame to convey the message desired by the creators of the advertisement. It instantly breaks through and hopes to capture the audience’s attention. Emotions and feelings that are generated through the use of comedy can often result in positive brand links. I will be researching into various different advertisements and what effect humour creates within them.
Take the Volkswagen advertise for example. This advertisement is about a car, Volkswagen Polo. It is set in a very middle class white posh area. The trailer begins with a motorist leaving his house and getting into his Volkswagen Polo. He has a distinct Middle Eastern appearance and has also an Arab checked scarf wrapped around his neck. These scarves are commonly used by many Arabs around the world. After a short period of driving, the driver stops outside a busy café that has a very ‘English’ feel to it. Women are speaking on the phone, holding the baby and just walking by. The driver pulls out a detonator and depresses the button. At this moment of time, the car does not explode, there is just a explosion inside of the car and the car manages to contain it. Straight the slogan is seen ‘Polo. Small but tough.’
The institution that created this trailer is Lee and Dan team. This trailer is aimed for mature minds, people who are 18 and onwards. The reason why the target audience might not be younger than that, because being at a naïve age, it is really easy for the minds to be indoctrinated in any way possible. If this is seen by younger audience, it can cause a lot of havoc and chaos, resulting in hatred amongst youth for other ethnic backgrounds. Having said that, it can be argued that it is created SO that the youth of today can link with what is shown on the news about WHO are the terrorists and what ‘kind’ of appearance to look out for. This viral advert is on youtube, msn windows, facebook ads, anywhere possible on the net and because there is a huge population of teenagers accessing the internet, maybe it IS created to target them. There are many issues with Muslims being linked with terrorism.
Around the world today, peoples mind have been programmed to think that every terrorist act is committed by a ‘Muslim’. What this Volswagen trailer has done is reinforce that statement. It is like a stamp mark on something that has already been said a lot of times, indirectly. Arab Muslim’s have a history of terrorist acts, which took the media by a storm and caused a lot of controversy to ensue. This act is destructive and economically can result into havoc. The more people that are a victim of suicide bombing, the more the population will start to decrease which will soon result in a downfall of the economic system.
In May 2006, one of many adverts from Mac computers challenging Pc’s was created. One of which included a Japanese woman representing a digital camera. As soon as the advertisement starts, the audience is captures by the bright white plain background and the diagetic sounds coming from the two men standing facing right at the camera. One man is dressed in a grey and white suit and has quite a snobbish appearance. The man looks reserved, boring and old. He represents PC. He is holding hands with a guy who is dressed in casual ‘cool’ clothing. He is dressed in blue polo top and black jeans with converse type shoes. He looks ‘chilled back’ relaxed and fun. This guy represents MAC. There are long shots of these two men and soon Japanese woman appears on the screen wearing a light blue dress and links hands with MAC. At this point there is a long shot of all three representatives. She represents a new Japanese digital camera and looks quite chic. MAC starts conversing with her in Japanese, PC gets confused and says, ‘wait, wait, wait you speak her language?’ MAC says, ‘Oh yeah, absolutely, everything kinda just works with a MAC!’ This connotes straight away that MAC has made this advert to mock PC.
The irony in holding hands is that the advert is trying to make it seem like they’re ‘friendly competition’ against each other but in actual fact MAC is attempting to win the audiences hearts and for them to start disliking the PC. This advertisement targets everyone who uses computers. The lighting is very bright, denotes everything in great detail. The advertisement is simple yet effective. Does not include much content but it is the shortness of it that does exactly what MAC are intending to do. For audiences to think, MAC is better than the PC. Further on in the trailer there is an over the shoulder shot. PC is conversing with the MAC and we can the representatives back. At this point, the Japanese woman looks very delighted with the MAC. This implies that anyone and everyone can be happy with MAC computer. It also connotes that MAC computers are made to adjust to anyone’s wants and needs. There is a promise created that it’ll work however you want it to work. In the end there is more distance between the MAC and the PC than in between the MAC and the digital camera. This suggests that MAC suits the wider society’s needs much more than a PC does.
At this moment in time, there is huge competition between MAC and PC. They are going head to head in the market. Where the PC is simple and clear to use, MAC has a lot more interesting things to offer, evidently. MAC is also more desired amongst the younger generation because of layout, the programmes installed and simply the appearance of MAC computers. Before MAC became popular, PC was in every household and was the most wanted and relied computer as it is the only best one that existed. PC has been around for many years, this means that people are starting to get ‘bored’ using the same thing over and over again. Since MAC has been introduced in the market, it has instantly won many fans. It offers something new and exciting and that is why, overtime the popularity is growing
Wednesday, 1 December 2010
Analysis of different posters starring black people
Wednesday, 24 November 2010
Ci - 506 words
What is humour? The answer to this particular question is not a straightforward and simple one. Rather it is a combination of several explanations put together to reflect different attitudes towards humour from the diverse people the society consists of today. Humour is a very interesting and amusing way of gaining people’s attention. It is used in movies, trailers, advertisements and posters. I will be researching into advertisements and what effect humour has in them.
Take the Volkswagen advertise for example. This advertisement is about a car, Volswagen Polo. It is set in a very middle class white posh area. The trailer begins with a motorist leaving his house and getting into his Volkswagen Polo. He has a distinct Middle Eastern appearance and has also an Arab checked scarf wrapped around his neck. These scarves are commonly used by many Arabs around the world. After a short period of driving, the driver stops outside a busy café that has a very ‘English’ feel to it. Women are speaking on the phone, holding the baby and just walking by. The driver pulls out a detonator and depresses the button. At this moment of time, the car does not explode, there is just a explosion inside of the car and the car manages to contain it. Straight the slogan is seen ‘Polo. Small but tough.’
The institution that created this trailer is Lee and Dan team. This trailer is aimed for mature minds, people who are 18 and onwards. The reason why the target audience might not be younger than that, because being at a naïve age, it is really easy for the minds to be indoctrinated in anyway possible. If this is seen by younger audience, it can cause a lot of havoc and chaos, resulting in hatred amongst youth for other ethnic backgrounds. Having said that, it can be argued that it is created SO that the youth of today can link with what is shown on the news about WHO are the terrorists and what ‘kind’ of appearance to look out for. This viral advert is on youtube, msn windows, facebook ads, anywhere possible on the net and because there is a huge population of teenagers accessing the internet, maybe it IS created to target them. There are many issues with Muslims being linked with terrorism.
Around the world today, peoples mind have been programmed to think that every terrorist act is committed by a ‘Muslim’. What this Volswagen trailer has done is reinforce that statement. It is like a stamp mark on something that has already been said a lot of times, indirectly. Arab Muslim’s have a history of terrorist acts, which took the media by a storm and caused a lot of controversy to ensue. This act is destructive and economically can result into havoc. The more people that are a victim of suicide bombing, the more the population will start to decrease which will soon result in a downfall of the economic system.
Tuesday, 2 November 2010
Mozzila Firefox advert
UNFINISHED
MAC vs PC
The irony in holding hands is that the advert is trying to make it seem like they’re ‘friendly competition’ against each other but in actual fact MAC is attempting to win the audiences hearts and for them to start disliking the PC. This advertisement targets everyone who uses computers. The lighting is very bright, denotes everything in great detail. The advertisement is simple yet effective. Does not include much content but it is the shortness of it that does exactly what MAC are intending to do. For audiences to think, MAC is better than the PC. Further on in the trailer there is an over the shoulder shot. PC is conversing with the MAC and we can the representatives back. At this point, the Japanese woman looks very delighted with the MAC. This implies that anyone and everyone can be happy with MAC computer. It also connotes that MAC computers are made to adjust to anyone’s wants and needs. There is a promise created that it’ll work however you want it to work. In the end there is more distance between the MAC and the PC than in between the MAC and the digital camera. This suggests that MAC suits the wider societies needs much more than a PC does.
At this moment in time, there is huge competition between MAC and PC. They are going head to head in the market. Where the PC is simple and clear to use, MAC has a lot more interesting things to offer, evidently. MAC is also more desired amongst the younger generation because of layout, the programmes installed and simply the appearance of MAC computers. Before MAC became popular, PC was in every household and was the most wanted and relied computer as it is the only best one that existed. PC has been around for many years, this means that people are starting to get ‘bored’ using the same thing over and over again. Since MAC has been introduced in the market, it has instantly won many fans. It offers something new and exciting and that is why, overtime the popularity is growing.
Volkswagen Polo: Small but tough
The institution that created this trailer is Lee and Dan team. This trailer is aimed for mature minds, people who are 18 and onwards. The reason why the target audience might not be younger than that, because being at a naïve age, it is really easy for the minds to be indoctrinated in anyway possible. If this is seen by younger audience, it can cause a lot of havoc and chaos, resulting in hatred amongst youth for other ethnic backgrounds. Having said that, it can be argued that it is created SO that the youth of today can link with what is shown on the news about WHO are the terrorists and what ‘kind’ of appearance to look out for. This viral advert is on youtube, msn windows, facebook ads, anywhere possible on the net and because there is a huge population of teenagers accessing the internet, maybe it IS created to target them. There are many issues with Muslims being linked with terrorism.
Around the world today, peoples mind have been programmed to think that every terrorist act is committed by a ‘Muslim’. What this Volswagen trailer has done is reinforce that statement. It is like a stamp mark on something that has already been said a lot of times, indirectly. Arab Muslim’s have a history of terrorist acts, which took the media by a storm and caused a lot of controversy to ensue. This act is destructive and economically can result into havoc. The more people that are a victim of suicide bombing, the more the population will start to decrease which will soon result in a downfall of the economic system.
Wednesday, 20 October 2010
Wednesday, 6 October 2010
Reflection of my critical investigation
I believe this topic includes moral panics such as 'if movies carry on portraying such violence then would the violence in the society increase?' and 'the ways and different lights violence is portrayed under, would this make the acts of violence accelerate?' There are already news reports featuring acts of violence committed through being influenced from movies - this I will research and provide evidence since I feel quite strongly about it.
The media texts I will be using to help me investigate into this topic will be movies such as :
Kidulthood -Teenagers being shown as aggressive, violent and harmful. This movie outlines the class that commit crime the most, the gender and also depends on the location, where you live determines a lot about the kind of acts you commit. Most teenagers in this movie are seen to live in urban areas, council states, this location, crime rate it high - when I do more research, my study and figures will show that.
Adulthood - Adulthood is a part two to Kidulthood, conveys what can happen if teenagers carry on committing such crimes then they can grow up to be more harmful to the society.
Shank - This movie again shows young people committing crime and getting into trouble, losing loved ones, hurting people and making nothing out of their lives.
(All these three movies show male domination, the men are the powerful ones who commit several illegal acts and women are seen to be used for pleasure and relationships, this is a stereotype. These movies are an example of all the violence shown in movies, can influence how people deal with things in real life, can affect their actions and behaviour - this will further show in my study)
Salt - This movie shows female power. Angelina Jolie plays a secret agent and is shown to be very skilful in what she does.
Games can help with the influence of crime, it goes hand in hand with movies.
S.H.E.P
-social context - relation between societies behaviour towards violent movies
-Historical context - how violence is portrayed over time? The effect used , what makes it more realistic
Theories:
Patriachy - males are represented mainly in violent movies.
Feminist - what view do feminists have on this? Are women part of these action movies as well and if so what role do they play?
Games theory - How does the violence in games influence the type of violence shown in movies and how does this affect society?
Tuesday, 13 July 2010
Teen representations - Critical Investigation - Teenage pregnancy
Teenage pregnancy is a rising concern in todays western society. It is claimed that 'kids are having kids'. Before girls of young ages are able to look afer themselves, they have another life to look after. There have been many websites made to support this. If an individual does end up getting pregnant, there are many sources they can use to help them through the process. Because of this, I believe that teenage pregnancy has become so common that now it is fine to create such websites which therefore make it look normal.
The primary sources I will be using to discover more about this topic are...
Links on Youtube, The movie Juno and the reality programme 16 and pregnant. These media texts will be used to establish how teen pregancy has been represented throughout these different texts. My aim would be to see how teenage pregnancy has been interpreted through these different texts.
The secondary sources I will be using are...
Newspapers and the arguements portrayed based on teenage pregnancy. What different representatives have to say about it and how it is affecting the society.
I could also use surveys which have already been completed, to convey facts and statistics on teenage pregnancy. The higher the figures of teenage pregnancy the more concern there is.
I can also use different websites to get the relevant information I need regarding the issues on 'kids having kids'
These are some eye opening facts about teenage pregnancy:
- Despite the fact that the teen birth rate is slowly falling for years, there are still an estimated one million teen pregnancies in the US alone.
- Alfie Patten said to have fathered a child at the age of 13 with a girl aged 15. This raises moral panic and questions the fact that it is maybe because of the early sex education at school. Because children being aware of such things at an early age, they are growing up to think that it is 'normal'
I'll be using many facts and figures to do with teenage pregnancy. Also outlining representations of teen pregnancy in movies like, Juno or reality programmes such as 16 and Pregnant.
My critical investigation will begin with an introduction to the topic, following on with representations and facts and figures. Then finish off with a conclusion, summarising the problems, issues, concerns and arguements in relevance to teen pregnancy.
Bibliography:
http://pregnancy.about.com/cs/teenpregnancy/a/teenpreg.htm - information on just US alone.
http://www.independent.co.uk/extras/the-big-question-why-are-teenage-pregnancy-rates-so-high-and-what-can-be-done-about-it-1623828 - The newspaper -Independent, has issues relation to teen pregnancy
http://news.bbc.co.uk/1/hi/uk/4584175.stm - BBC news article stating problems to do with teen pregnancy.
Friday, 2 July 2010
Teen representation - Bunking (Evaluation)
We could have included more shot types and lighting to make the documentary more engaging. We could've involved content that went against bullying, as everything said by the speakers was surpringly positive! We could've done a bit more in terms of fully conveying the kind of teenagers that like to traunt.
Tuesday, 29 June 2010
Tuesday, 22 June 2010
Questions on MEST4 - Coursework
Where candidates are working in a group on a production piece they may choose to produce similar research studies or they may wish to focus on different texts, themes, issues or debates relevant to their chosen production piece. Similar research studies? Meaning, we can work in groups?