Codes and conventions for a radio advert
- Average length approx 30 seconds
- What channel
- Qualities of the product
- Narration on a form of a voiceover. To show what its about (outline only)
- Posed questions that will be answered in the show
- Music is included at the back / different sound effects
- Voiceover inter cut throughout
- Advertisement should intrigue audience
- Make them want to find out more so state some special original qualities of the product
- Scheduling info at the end always goes title. day. time, channel
- Slogan of the product
- Sometimes humour in scripts
- Usually the tone of voice goes louder towards the middle of the advert then fades out towards the end
- Majority of the times it is women who do the voice over
- Poses questions to the audience - 'Are you searching for a make-up product which suits your exact needs and requirements?'
