Monday, 17 January 2011

Representation of Disibility

You and yours on disibility - radio 4 owned by BBC (British Broadcast Cooperation)

The coronation street actor, William Roache speaks to Peter White about the effect going deaf has had on his life.

Peter White states, "Now for some reason hearing loss is a disability which doesn’t seem to attract much public sympathy, for a start its invisible and many still tend to think that in some defined way it’s okay to joke about it or assume that if you are deaf, you must be daft"

This statement states that the society has labelled disabled people as ones who should 'appear' physically disabled. The disability needs to evident for people to be understanding and sympathetic towards the condition of the disabled people. Sympathy is a feeling that naturally seems to generate when witnessing a certain type disability, this conveys that the majority of the population have a certain moral conduct they work by. However, hearing loss is a disability which does not gain much public sympathy simple because its invisible. The fact that people tend to think that 'in some defined way it's okay to joke about it or assume that if you are deaf, you must be daft' rises the question that whether there is actually genuine and sincere sympathy shown to disabled people. There is also a stereotype created of the deaf people usually being daft.


Wednesday, 12 January 2011

Linked Production - Rouge

- A make up advertisement that includes humour. Advertising a make up brand with various different models. In particular, we're going to include a woman behind a veil, 'niqaab', and convey the fact that the make up brand not only makes you 'look' good, it also makes you 'feel' good! To be continued...

To make the advertisement funny, it would need some of these features:

Wit
Pun
Bon mot - clever remark
Satire
Joke
Comic
Irony
Nonsense
Tease
Practical joke - fun

The particular features used should have one or two of these effects:

Incongruity resolution theory:
This incongrous feeling is created through the use of unpredictable events occuring such as a sudden fall. However in order for this to be humorous, the situational context must be safe and non threatening. This incrongruity often appears in a combination of pun or a metaphore. This type of humour is also known as the 'ah-ha humour' as the enjoyment emerges in with intellectual pleasure having solved a small change

Superiority/Disparagment theory:
This theory aims at more effective elements of humour. Humour is often 'evil' focusing on humiliating elements to ridicule people, organisations or groups of people. If humour deals with disliked people, it tends to be more funny than humour that ridicules 'friendly' people. Disparagment is also called 'ha-ha humour' meaning that someone is just laughing at something with the laughter having a main affective background.

Release theories:
Realease theories convey that humour releases a lot of negative energy such as tension, stress and pressure.

Excitation transfer theory:
This theory illustrates that high levels of excitment experienced in one programme may be transferred to another programme. In order to take effect both the programme and advertisments ought to be mood congruent. Highly amusing advertisements with a solemn serious programme completely lose their intended affect.


Wednesday, 5 January 2011

Links to different websites

http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=audience - Audience theory

http://www.aber.ac.uk/media/Documents/intgenre/intgenre1.html
- Genre theory